MORE HUMAN.
MORE DIGITAL. MORE HUMAN.
MORE DIGITAL.

Wacom is an established brand that hardly needs any introduction when it comes to visual creativity. But their business counterpart — Wacom for Business — needed a digital strategy that reveals the more human side of its complex digital solutions and technology.

Idea

We came up with a digital communication strategy that bridges the gap between people and technology and reveals exactly how and why the brand offers the best of both worlds.

Taking the form of various formats on LinkedIn and Twitter, as well as digital campaigns, the approach explores Wacom’s capabilities and showcases how easily they improve processes for both businesses and end users.

Visual Approach

Inspired by Wacom for Business’ products and technology, the visual approach thoughtfully plays with their main functionalities — annotation, illustration, highlighting, etc.