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Twitter at DMEXCO 2022

Unlocking the Power of Conversation Unlocking the Power of Conversation




Crafting technology, Design and Production



DMEXCO is Europe's leading digital marketing and tech expo — where the digital business of tomorrow can be experienced today.

For the first edition since 2020 Twitter wanted to celebrate conversation in all its forms on Twitter. We created the #ConversationCube. A place where guests could recharge, have a discussion over a drink, and experience conversation on Twitter interactively.

Play with real tweets and see how they shape brands.

An interactive kinect wall immersed visitors in the richness of conversation. They could play with Tweets and explore the variety of opinions and topics on Twitter.

Joining the conversation online means enjoying a drink offline.

The booth was equipped with an interactive vending machine powered by Tweets. For every Tweet with our hashtags the vending machine released a can of refreshing drink.

Visitors could choose between three types of beverages served in a custom Twitter can.

Twitter championed the conversation both offline and online with hundreds of Tweets during the event.